publication plan

Production plan.

Title: ‘The
Rise’

Positioning statement: for the signed and unsigned.

Frequency of publication: Monthly

Price: £4

Distribution: newsagents, supermarkets, music stores, and big book stores.

Rationale: my magazine is to let the target audience know all about new artists entering the media and all about artists and bands already in the media’s eye trying to climb the charts. That is how my new indie magazine differs from others as its main focus is not only on the established bands and artists. My magazine also features photo galleries which many don’t so my magazine is unique in that way as my audience want photo galleries to show images of bands and artists in action. My magazine will also offer gig reviews, and interviews. My magazine has its own unique selling point as it features up and coming artists, that aren’t established.

Style: the style of my magazine will be both comical and serious. Mainly having the focus on unsigned bands. It will feature plenty of photographs. And will vary on the lengths of articles.

Regular content:
• Top 10 singles- the top indie singles listed for the readers
• Editors letter
• Top 10 downloads- the top indie downloads to keep the target audience updated
• Gig dates- to inform the target audience of when gigs are taking place
• Festival reviews- to let the readers know what people felt about festivals
• Interview with artist- for the target audience to get to know the band/artist.
• Photo gallery- for the target audience to have a look at all the pictures taken of bands so they can see that it was like,
• Horoscopes- so the readers can read there horoscope
• Quizzes- entertainment for the readers to read so that they can win prizes.
• Readers/fans forum (comments and letters)
• Finley’s column
• Q&A
• Monthly updates on celebs whereabouts
• Wall of lame outfits
• Pick of the month

Feature content:
• CONVERSE! Win a £200 gift voucher to buy all the Converse you want.
• ‘It was mind blowing!’ – gig review
• Monthly Indie fashion guide!
• Interview the Arctic Monkeys!
• FREE: gift with the Lucky Pineapple
• Tour dates with vouchers
• Interview of all your favourite bands and artists for 2010!
• Interview with New rage for beaded bangles!
• The night collars.
• WIN a chance to appear on Q TV.
• Fans fury at indie stars being associated to dugs.
• Guitar madness! Your chance to win indie stars signed guitars
• Skinny jeans madness
• Hints and tips on how to glam yours eyes but not over do
• The Kooks mega mix up
• Best of 2009
• Inner reflection interview
• Imitators cheek
• The flying elephants! Interview
• Miss Penelope Graves gig review.

House style:
Cover lines: Tunga 36
Headlines: Ariel black 85
Stand first: Letter Gothic Std. 14
Captions: Letter Gothic Std. 10
Drop capital: Verdana 18
Body text: century gothic 12
Colour scheme: Red, Black, Gold